Zegna SS19 'Defining Moments' - Copywriter

I was the sole copywriter for Ermenegildo Zegna, the world’s largest luxury menswear brand, overseeing all global copy for commercial and creative projects. I worked with all teams in the business to deliver copy across every market and activity.

For the Ermenegildo Zegna Spring/Summer 2019 Collection, I created all supporting content for IG stories and feed to support the collection, alongside all promotional and marketing materials including press releases, catalogue copy, and social copy.

I also wrote the copy for William Chan’s 30-second commercial, lensed by Luca Guadagnino.